Who is PriceWeber

A team. A crew. An assemblage of like-minded, dedicated, driven, curious and restless BrandManiacs who are innately programmed to build things. Like brands. Sales. ROI. Results. Visits. Awareness. Impressions. Credibility. Not to mention loyalty, buzz, tweets, posts, views and ear-worms.

What can we do for you

What’s giving you heartburn? What are your marketing obstacles? How can we help position your product or brand to give you an advantage? Tell us about the challenge and turn us loose. Let us show you how we can drive consumers crazy for your brand….

SHANNA COLUMBUS - Chairman and CEO

No one knows branding like Shanna. Shanna spends 24 hours a day defining, nurturing, promoting and growing brands for our clients. She knows what it takes to get noticed and has the knowledge and skill to lead the charge.
Shanna has served as chairman and chief executive officer for nearly two decades and has led the agency to dizzying new heights. Ad Age ranked PriceWeber as one of the top branding agencies in the country. And the agency has been consistently listed as a Promo magazine “Top 50” since 1990. Shanna actively participates in the American Association of Advertising Agencies (AAAA) forum groups, has served on the executive board of Greater Louisville Inc. and its board of directors, and has serves on the board of directors for VIPS (Visually Impaired Preschool Services). The National Association of Women Business Owners has recognized her as the Established Business Owner of the Year.

FRED DAVIS - President and Chief Operating Officer

Fred is a true BrandManiac. He has been associated with the agency for over 20 years. First as our corporate counsel, then as a member of our board of directors, then as our CFO, and finally as our president and COO. You might say it took him two careers to finally come to his senses and join PriceWeber as anad man.
What do you need to know about Fred? Well, his resume can be condensed into two sentences – okay, two long sentences: He was a partner at Brown Todd Heyburn (now Frost Todd Brown) and left the firm after many years to work as the Executive Vice President of Development and Marketing at Normal Life, a small company in Louisville which offered specialized living services to people with mental and physical disabilities. Under his stewardship, Fred transformed Normal Life into one of the largest assistance providers of its kind, increasing the company’s revenues from $16 million to over $75 million during his five-year tenure.

CLINTON HUNTER - Vice President/Group Account Director

There are plenty of passionate people out there. But Clinton Hunter is obsessed. He lives, breathes, eats, sleeps and drinks our clients’ brands. He brushes his teeth, cuts the grass, buttons his shirt and drives the car thinking about how we can make those brands essential, meaningful and desirable to every man, woman and child on the planet. His fanatic behavior is the reason the term BrandManiac has been coined.

LARRY PROFANCIK - Vice President/Group Executive Creative Director

When Larry says he sees things, we take him seriously. In the 30-plus years he’s been with PriceWeber, “Pro’s” visions have been a vital key to our success. Larry has been a major creative force on KORBEL Champagne, Bolla, Finlandia, Sonoma-Cutrer, Early Times, Canadian Mist, Maybelline, Yardley, Mercedes-Benz of North America, Subaru and Renault.

TONY BEARD - Vice President/Group Creative Director

Some believe Tony has been wired for selling products since birth. How else could he pick up so many seemingly unintelligible signals and turn them into meaningful images that consumers respond and relate to.
Tony has electrified every account in the shop. His strategic thinking and incredible eye have earned respect, admiration and acclaim. Over the past 20 years, Tony’s versatility has been nothing short of staggering. He is spearheading entire global branding efforts for clients from multinational businesses to region 503s.

RICHARD JOHNSON - Creative Director

Got tight guidelines? A small box to work in? But still need breakout ideas? Richard’s your man. Like Houdini, he’s able to work within confined spaces and still create work that surprises and delights. Richard’s campaigns and promotions have taken brands to newlevels of visibility.

JEREMY SCHELL - Director of Interactive Services

Jeremy is hardwired for the interactive world. When he’s not processing the latest in application technology, he’s managing internet server farms, developing content management solutions, or sifting through analytics on our latest Customer Relationship Management programs. His knowledge of social networking, mobile communications and database integration can easily fill a 32 gig thumb-drive. Maybe two.

ALAN RIETZE - Account Director

Alan Rietze has a Carthaginian’s obsession with hitting the bull’s eye. Whether directing a campaign effort or handling the latest hot potato, Alan has an unnatural ability to marshal agency resources. He’s hard charging son-of-a-gun when it comes to achieving goals on time and on budget. Yet few people can tame the wild world of marketing as professionally and gracefully as Alan.