Last evening a few PW employees, including me, had a chance to bear witness to arguably one of the most timeless musical artists of our generation: Weird Al Yankovic. Weird Al played the Louisville Palace, and he was phenomenal, to say the least. Through a dozen costume changes and over two hours of hits, Weird Al, at age 55 is vibrant and funny as ever.
No other artist in our lifetime has stayed closer to the cultural zeitgeist of American pop than Weird Al, and he’s actually managed to become a key part of it along the way.
In a recent conversation I had with one of our interns, she said she liked Al’s hits when she was a kid. And even though I’m twice her age, I can say the same.
Which other artist has stayed culturally relevant and had as many hits in the last four decades, as well as a No. 1 album this year and a Grammy win? U2? The Stones? This guy may be weird, but he’s in pretty good company.
One of my personal favorite Weird Al songs was released on his latest album – the song "Word Crimes,” which brilliantly takes Robin Thicke’s "Blurred Lines” - an ego-filled sexist diatribe that highlights all the shallow things wrong with America - and flips it on its lid as an anthem for intelligent writing online and beyond.
I’ve seen everyone from the Eagles to Eric Clapton to Britney Spears to My Morning Jacket, and last night’s show ranks among one of my favorite concerts of all time.
Weird Al has managed to remain extremely relevant and profitable by creating engaging creative content over the last 40 years. So in a way, PriceWeber can relate. The moral of the story? Weird + Creative can = phenomenal ROI.