Duty-free operators and suppliers are already leaders in packaging innovation and merchandising. To reach your sales goals most efficiently, marketing tactics such as mobile device targeting must be progressive and precise.
Tax Free World Association President Erik Juul-Mortensen agrees, based on his annual conference remarks, where he noted there is significant room for growth.
"Mobile devices can be made to work for us all and be the ultimate devices to glue us all together with seamless messages and activations,” he said. Last month, PriceWeber Media Director Mary Kate Reed and I traveled to the TFWA annual conference with mobile devices in hand. Like most modern travelers, we were relying on our mobile devices to provide us with important news, information and topics of interest.
The great irony is that we arrived armed with insights and recommendations to help clients and vendors in the industry deliver their message at the right time to the right travelers to lift promotional sales or boost awareness of innovations and store listings.
The world is filled with more and more transumers – traveling consumers. And the growth opportunities are endless for the brands that engage those consumers via their mobile devices. That same technology is ripe for success at geotargeted locations such as trade shows, where positioning and channel investment can be placed top-of-mind in a cost-effective manner.
The industry is "in a period of tense and lasting change,” continued Juul-Mortensen at the year’s largest duty-free industry gathering, and "…the travel retail opportunity is right in front of hundreds of millions of travelers. It is looking more attractive than ever.”
What exactly does your mobile advertising opportunity look like, and how can it work for your brand? To receive a free PDF report with insights and recommendations into reaching travelers via mobile devices, contact me at 1-502-499-4216 or firstname.lastname@example.org.