By: Brooke Edge, Ph.D. - Strategic Planner
Economic recession has been influencing decisions whether and where to attend college
in recent years. A new survey bears out that this trend continues among teenagers despite
news that consumer confidence is on the rise.
PriceWeber conducted a survey of 400 respondents, all 17 years old and planning to apply
to college. All respondents live in Illinois, Ohio, Missouri, Tennessee, Indiana or Kentucky.
A primary finding of this survey was the prioritization of financial concerns behind teenagers’
college choice. Far more than social or personal rationales, consideration of future employment
and salary drove decisions to go to college, and which college would earn their attendance.
This practicality flows into the logistics of how they conduct their search. When asked what they would most like to see from colleges and universities in marketing materials, primary citations include: information about costs and rates, descriptions of majors and degrees, accurate descriptions of students and student life, and statistics regarding graduates’ jobs.
Download the PDF
For more information about the full survey and its findings, contact Brooke at email@example.com or 502.499.4234.
Brooke Edge is strategic planner for PriceWeber advertising and has a PhD in Media Studies from the University of Colorado. Prior to academia, she worked as a features reporter for a number of publications and in public relations.