Early Times

Early Times® is deeply rooted in the fabric of America, and as a reflection of who our consumers are, Early Times wanted to do something to help U.S. military veterans who have given so much for us. We found a kindred spirit in K9s for Warriors, and we admired its mission to provide service dogs for veterans who are recovering from PTSD. So we put together a partnership to help its efforts to help our veterans, which began with making a $100,000 donation to sponsor K9 training. We also commissioned Brown-Forman’s coopers to build whisky-barrel doghouses for the K9s. The campaign culminated in the creation of a documentary – "Reinforcements” – that explores the relationship between our military heroes and the heroic K9s who assist them as they recover from PTSD. We have entered "Reinforcements” in several film festivals, and it has already won hardware and praise. At the end of the festival run, we will make the film available to the public.

We make powerful, work.