Girl Scouts of Kentuckiana – TV, Radio, Print, Social, Digital

Last year, over 30,000 girls nationally wanted to join Girl Scouts, but couldn’t because of a shortage of adult volunteers to serve as troop leaders. We developed an adult-recruitment campaign using TV, radio, digital pre-roll, social media and digital banner ads to reach potential troop leaders within the Louisville designated market area. As a result of the campaign, page views to the volunteer signup web page increased by more than 400 percent, and helped arrest declining adult membership for the council.


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