The Hershey’s Kitchens brand came to life in November 2016 at Hershey’s Kitchens Live! At the special two-day event, families collaborated with experts to decorate their favorite Hershey desserts and experience the Hershey’s Kitchens brand in a fun, engaging and educational way. Messaging to participants focused on letting creativity flow and expressing who they are through the simple art of food: Be adventurous, try something new and embrace the journey.
Check out all the laughter and smiles in a highlight reel. We’re proud and honored to have been a part of so many new happy family memories involving our client’s iconic brands.
The event took place over one weekend at Hershey’s Chocolate World in Hershey, Pennsylvania. PriceWeber is proud to have developed the concept and co-produced and executed the event with agency client Hershey’s Chocolate World marketing team. The group was tasked with leveraging the Hershey’s Kitchens brand portfolio in an immersive way while generating measurable metrics and survey input. Initial results show 14 live shows over two days being completely full, skyrocketing social engagement numbers that quadrupled benchmarks.
Read more about the event from Hershey's perspective here:
Lights, Camera, ACTION: The Success Story of Hershey's Kitchens Live